2012 IF AWARDS ON HOLD

The Inside Film Awards announced today the decision to postpone the popular people’s choice film awards ceremony for 2012.

The decision comes in light of a number of factors including the current difficult economic climate, sponsorship competition and lack of funding options in NSW. The awards, which have enjoyed a successful 13 year run supporting Australian Film and TV content, are officially “on hold”.

“I still firmly believe in a People’s Choice awards program for Australian film and television and the success of the IF Awards for more than a decade shows that the support is there from both industry and consumers”, says IF Awards Group General Manager Mark Kuban.

“However it is important to acknowledge that we are operating in difficult economic times and in a more competitive environment. Certainly, the past few years have been challenging, partly because of market uncertainties, which have been further compounded by the recently revamped AACTA Awards which moved to Sydney in 2011. I think for us it’s a good time to refocus and reinvent the awards to reflect the influence technology has had on film and television. It’s an exciting time.”

The Inside Film Awards have for thirteen years offered fans of Australian film the opportunity to support the local industry by viewing and rating Aussie feature films, short films, documentaries, short animation and music videos. The awards have been attended and have recognised such industry heavyweights as Jack Thompson, Bryan Brown, Hugo Weaving and Baz Luhrmann and have supported upcoming filmmakers through their Rising Talent and Independent Spirit Categories.

Margaret Pomeranz, IF Living Legend recipient, Cinema Champion, ABC TV: “The If Awards disappearing off our film scene this year!? It's a tragedy. They were wonderfully different, focussing not only on our film successes but on emerging talent like Andrew Dominik, Kath Shelper, Ryan Corr and Anthony Maras.

“They were irreverent when necessary but also a lovely reflection of Australian audiences' engagement with our films. And it was always the best party in town. I hope this is a momentary glitch and they will be back with all that energy and enthusiasm for our film culture in a nanosecond.”

Nelson Woss, Producer: "RED DOG's success at the 2011 IF Awards gave the film a terrific boost in the lead up to the DVD release. The IF Awards ceremony has always been a fun, entertaining and professionally-run event. It was one of the highlights of the Australian film industry calendar and it's a sad loss to see it go. All at RED DOG hope the IF Awards team can find the support to get the Awards back on track for 2013."

For Media Enquiries:

Laura McGarry at 6dc; Laura@6dc.com.au ; 02 9280 1600

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if.com.au